By the makers of WriteHero
Turn Claude into Your Content & Copywriting Team
8 structured workflows - not just prompts - for hooks, LinkedIn posts, headlines, case studies, and content that grows your personal brand. Each skill walks you through the process step by step.
What's inside
✍️Hook Generator
Generate scroll-stopping first lines for any format - posts, emails, articles, ads. Includes 12 proven hook formulas.
🔗LinkedIn Strategy
Get a complete LinkedIn growth plan - posting schedule, content themes, and engagement tactics tailored to your niche.
👤LinkedIn Profile Optimizer
Rewrite your headline, about section, and experience to attract the right audience and opportunities.
🔄Content Repurpose
Turn one piece of content into posts, email copy, threads, and short-form video scripts - without starting from scratch.
🔥Viral Content Formula
Reverse-engineer what makes content spread and apply those patterns to your own posts.
📊Case Study
Transform client results into structured case studies with situation, challenge, solution, and results sections.
💡Headline Generator
Generate 20+ headline variations using proven formulas - how-to, listicle, question, number, curiosity gap.
📝LinkedIn Article
Write long-form LinkedIn articles optimized for the algorithm - with strong hooks, engagement CTAs, and professional tone.
How to use
Open Claude
Go to claude.ai and start a new chat
Paste a skill
Copy any SKILL.md file and paste it as your first message
Follow the steps
Claude will guide you through the workflow
Here's what one skill looks like:
Hook Generator
A HOOK HAS 3 SECONDS TO EARN THE NEXT 30.
Every hook must create a gap between what the reader knows and what they want to know.
The 12 Proven Hook Types
| # | Type | Formula | Best For |
|---|---|---|---|
| 1 | Contrarian | "[Common belief] is wrong. Here's why." | Thought leadership, LinkedIn |
| 2 | Curiosity Gap | "There's a reason [surprising thing] and it's not what you think" | YouTube, blog posts |
| 3 | Specific Number | "[Number] [things] that [desirable outcome]" | Listicles, Instagram carousels |
| 4 | Story Open | "Last [month/Tuesday/year], I [specific event]..." | Email, long-form posts |
| 5 | Direct Challenge | "Stop [common mistake]. Do this instead." | Reels, TikTok, tweets |
| 6 | Bold Claim | "You can [impressive result] in [short timeframe]" | Sales pages, ads |
| 7 | Question | "What would you do if [relatable scenario]?" | Community posts, email |
| 8 | Before/After | "I went from [bad state] to [good state] by [method]" | Case studies, transformation content |
| 9 | Social Proof | "[Number] [people] already [did thing]. Here's what they learned." | Landing pages, emails |
| 10 | Confession | "I used to [embarrassing truth]. Then I discovered..." | Personal brand, newsletters |
| 11 | Urgency | "[Thing] is changing on [date]. Here's what you need to know." | Time-sensitive content |
| 12 | Pattern Interrupt | "[Unexpected statement that seems unrelated]" | Short-form video, tweets |
Workflow
Step 1: Understand the Content
Ask the user:
- What's the topic or main point?
- What format? (video, post, email, article, ad)
- What platform? (YouTube, Instagram, LinkedIn, TikTok, email, blog)
- Who's the audience?
Minimum needed: questions 1 and 2.
Step 2: Generate Hooks
Produce 5 hooks using different formulas from the table above. For each hook: label the hook type used, write the exact hook text, note the recommended platform fit.
Step 3: Rank and Recommend
Rank the 5 hooks by predicted engagement and explain why the #1 pick works best for the specified format and audience.
Each skill also includes real-world examples, recovery scenarios, and constraints. This is 1 of 8 skills in the pack.
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