By the makers of WriteHero
Turn Claude into Your Content & Copywriting Team
60 structured workflows - not just prompts - for hooks, LinkedIn posts, newsletters, case studies, and content that grows your personal brand. Each skill walks you through the process step by step.
What's inside
🔗LinkedIn Strategy
Get a complete LinkedIn growth plan - posting schedule, content themes, and engagement tactics tailored to your niche.
✍️Hook Generator
Generate scroll-stopping first lines for any format - posts, emails, articles, ads. Includes 12 proven hook formulas.
👤LinkedIn Profile Optimizer
Rewrite your headline, about section, and experience to attract the right audience and opportunities.
🔥Viral Content Formula
Reverse-engineer what makes content spread and apply those patterns to your own posts.
📝LinkedIn Article
Write long-form LinkedIn articles optimized for the algorithm - with strong hooks, engagement CTAs, and professional tone.
🔄Content Repurpose
Turn one piece of content into posts, email copy, threads, and short-form video scripts - without starting from scratch.
...and 54 more skills covering landing page copy, SEO briefs, profile optimization, case studies, press releases, video scripts, and more.
How to use
Open Claude
Go to claude.ai and start a new chat
Paste a skill
Copy any SKILL.md file and paste it as your first message
Follow the steps
Claude will guide you through the workflow
Here's what one skill looks like:
Hook Generator
A HOOK HAS 3 SECONDS TO EARN THE NEXT 30.
Every hook must create a gap between what the reader knows and what they want to know.
The 12 Proven Hook Types
| # | Type | Formula | Best For |
|---|---|---|---|
| 1 | Contrarian | "[Common belief] is wrong. Here's why." | Thought leadership, LinkedIn |
| 2 | Curiosity Gap | "There's a reason [surprising thing] and it's not what you think" | YouTube, blog posts |
| 3 | Specific Number | "[Number] [things] that [desirable outcome]" | Listicles, Instagram carousels |
| 4 | Story Open | "Last [month/Tuesday/year], I [specific event]..." | Email, long-form posts |
| 5 | Direct Challenge | "Stop [common mistake]. Do this instead." | Reels, TikTok, tweets |
| 6 | Bold Claim | "You can [impressive result] in [short timeframe]" | Sales pages, ads |
| 7 | Question | "What would you do if [relatable scenario]?" | Community posts, email |
| 8 | Before/After | "I went from [bad state] to [good state] by [method]" | Case studies, transformation content |
| 9 | Social Proof | "[Number] [people] already [did thing]. Here's what they learned." | Landing pages, emails |
| 10 | Confession | "I used to [embarrassing truth]. Then I discovered..." | Personal brand, newsletters |
| 11 | Urgency | "[Thing] is changing on [date]. Here's what you need to know." | Time-sensitive content |
| 12 | Pattern Interrupt | "[Unexpected statement that seems unrelated]" | Short-form video, tweets |
Workflow
Step 1: Understand the Content
Ask the user:
- What's the topic or main point?
- What format? (video, post, email, article, ad)
- What platform? (YouTube, Instagram, LinkedIn, TikTok, email, blog)
- Who's the audience?
Minimum needed: questions 1 and 2.
Step 2: Generate Hooks
Produce 5 hooks using different formulas from the table above. For each hook: label the hook type used, write the exact hook text, note the recommended platform fit.
Step 3: Rank and Recommend
Rank the 5 hooks by predicted engagement and explain why the #1 pick works best for the specified format and audience.
Each skill also includes real-world examples, recovery scenarios, and constraints. This is 1 of 60 skills in the pack.
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