By the makers of WriteHero · Usage instructions checked October 3, 2026
Turn Claudeinto Your Content & Copywriting Team
60 structured workflows - not just prompts - for hooks, LinkedIn posts, newsletters, case studies, and content that grows your personal brand. Each skill walks you through the process step by step.
What's inside
🔗LinkedIn Strategy
Get a complete LinkedIn growth plan - posting schedule, content themes, and engagement tactics tailored to your niche.
✍️Hook Generator
Generate scroll-stopping first lines for any format - posts, emails, articles, ads. Includes 12 hook patterns to adapt to your own facts.
👤LinkedIn Profile Optimizer
Rewrite your headline, about section, and experience to attract the right audience and opportunities.
🔥Viral Content Formula
Reverse-engineer what makes content spread and apply those patterns to your own posts.
📝LinkedIn Article
Draft long-form LinkedIn articles with a clear opening, useful structure, and an appropriate next step.
🔄Content Repurpose
Turn one piece of content into posts, email copy, threads, and short-form video scripts - without starting from scratch.
...and 54 more skills covering landing page copy, SEO briefs, profile optimization, case studies, press releases, video scripts, and more.
How to use
1. Download and unzip
The pack contains 60 separate skill folders. Pick the workflow for your next writing task.
2. Use one skill
For a quick test, paste that SKILL.md into a Claude chat with your own facts. For a reusable custom skill, zip the chosen folder so SKILL.md sits at the ZIP root, then use Customize → Skills → + Create skill → Upload a skill.
3. Supply facts and review
Follow the workflow. Check names, numbers and claims before publishing. A skill does not connect Claude to your LinkedIn account.
Custom skills require Skills access in your Claude account. Some workflows reference optional integrations; they need those tools to be connected. Upload one skill at a time, rather than the whole 60-folder pack. See Claude’s custom skill instructions.
Here's what one skill looks like:
Hook Generator
A HOOK HAS 3 SECONDS TO EARN THE NEXT 30.
Every hook must create a gap between what the reader knows and what they want to know.
12 Hook Patterns to Try
| # | Type | Formula | Best For |
|---|---|---|---|
| 1 | Contrarian | "[Common belief] is wrong. Here's why." | Thought leadership, LinkedIn |
| 2 | Curiosity Gap | "There's a reason [surprising thing] and it's not what you think" | YouTube, blog posts |
| 3 | Specific Number | "[Number] [things] that [desirable outcome]" | Listicles, Instagram carousels |
| 4 | Story Open | "Last [month/Tuesday/year], I [specific event]..." | Email, long-form posts |
| 5 | Direct Challenge | "Stop [common mistake]. Do this instead." | Reels, TikTok, tweets |
| 6 | Bold Claim | "You can [impressive result] in [short timeframe]" | Sales pages, ads |
| 7 | Question | "What would you do if [relatable scenario]?" | Community posts, email |
| 8 | Before/After | "I went from [bad state] to [good state] by [method]" | Case studies, transformation content |
| 9 | Social Proof | "[Number] [people] already [did thing]. Here's what they learned." | Landing pages, emails |
| 10 | Confession | "I used to [embarrassing truth]. Then I discovered..." | Personal brand, newsletters |
| 11 | Urgency | "[Thing] is changing on [date]. Here's what you need to know." | Time-sensitive content |
| 12 | Pattern Interrupt | "[Unexpected statement that seems unrelated]" | Short-form video, tweets |
Workflow
Step 1: Understand the Content
Ask the user:
- What's the topic or main point?
- What format? (video, post, email, article, ad)
- What platform? (YouTube, Instagram, LinkedIn, TikTok, email, blog)
- Who's the audience?
Minimum needed: questions 1 and 2.
Step 2: Generate Hooks
Produce 5 hooks using different formulas from the table above. For each hook: label the hook type used, write the exact hook text, note the recommended platform fit.
Step 3: Rank and Recommend
Rank the 5 hooks by clarity, relevance to the stated audience, and how well the opening matches the supplied facts. Explain the trade-offs; do not predict engagement.
Each skill also includes real-world examples, recovery scenarios, and constraints. This is 1 of 60 skills in the pack.
Get all 60 skills - free