LinkedIn Company Page: How to Create, Set Up and Manage a Business Page

To create a LinkedIn company Page, sign in to your personal LinkedIn account on desktop, click the For Business icon, choose Create a Company Page, pick a Page type, fill in your company details and click Create page. It is free, you become the Page's super admin, and you can add other admins once it is live.

A Page is your organization's presence on LinkedIn. It is not a second account and it does not log in on its own: people with personal profiles manage it as admins. This guide covers who can create one, the exact steps on desktop and iPhone, what to fill in, admin roles, posting as the Page, inviting followers, Premium Company Page and how to deactivate or merge Pages.

Steps checked on October 14, 2026 against LinkedIn Help: Create a LinkedIn Page, Troubleshoot creating a LinkedIn Page, LinkedIn Page admin roles and Invite connections to follow your LinkedIn Page. Menu labels can change between app versions and interface languages.

LinkedIn company Page at a glance

On a narrow screen, scroll sideways to read every column.

What a LinkedIn Page is, and how it differs from a personal profile

LinkedIn's Pages FAQ describes a Page as a place that helps members learn about an organization's brand, job opportunities and alumni. A personal profile represents one person. A Page represents a company, school, brand or initiative, and is run by one or more admins.

The practical differences:

• Identity. LinkedIn's User Agreement asks members to use their real name and not to create a member profile for anyone other than themselves. A business belongs on a Page, not on a profile named after the company.
• Connections vs followers. People connect with a profile. They follow a Page.
• Management. A Page has admins with different roles. A profile has one owner.
• Page types. LinkedIn's Page types article lists Company, Career, Showcase, Service, Product, University and Listing Pages. Listing Pages are created by LinkedIn itself, and Showcase Pages represent a brand, business unit or initiative under a parent Page.

"LinkedIn business page" and "LinkedIn company page" mean the same thing in everyday search. LinkedIn's own help simply calls it a LinkedIn Page or Company Page.

Requirements to create a LinkedIn company Page

Before you start, check these against LinkedIn's troubleshooting article and best practices:

1. A LinkedIn account. LinkedIn says you must have a LinkedIn account to create a Page. Its best practices also say to use your real first and last name and to confirm the email address on your account.
2. More than one connection. Your account must have more than one connection with another member.
3. An account at least one day old. Newly created accounts need to wait at least one day.
4. A unique public URL. Page URLs follow the pattern linkedin.com/company/your-name. They must contain at least one non-numeric character, cannot contain uppercase letters, and cannot start or end with a hyphen (URL rules).
5. Possibly, workplace verification. You may be asked to verify your workplace through work email verification or Microsoft Entra Verified ID.
6. No existing Page for your organization. If one already exists, request admin access instead. If LinkedIn created a Listing Page for your company, you can claim it.

LinkedIn also limits how many Pages you can create in a short period. If you hit that limit, it suggests waiting a few days.

Can you create a LinkedIn business Page without a personal profile?

No. Every Page is created and managed by members, so you need your own LinkedIn account first. LinkedIn's Pages FAQ says that to begin creating a Page you will need to set up a LinkedIn profile.

Once the Page exists you can add colleagues as super admins, so it does not depend on one person. What you should not do is create a fake profile in your company's name to get around this, since the User Agreement only allows profiles for real people.

How to create a business Page on LinkedIn (desktop)

These are the steps from LinkedIn's Create a LinkedIn Page article:

1. Click the For Business icon in the upper-right corner of your LinkedIn homepage.
2. Scroll down and click Create a Company Page.
3. Select the Page type: Company, Showcase page or Educational institution.
4. Fill in the Page identity, Company or Institution details and Profile details.
5. Tick the verification box confirming you have the right to act on behalf of the company or school.
6. Click Create page.
7. Click Start building your page! to finish setting it up.

You become the Page's super admin as soon as it is created.

Can you create a LinkedIn company Page on mobile?

On iPhone, yes. On Android, no: LinkedIn says creating a Page is not supported on Android. In the iOS app:

1. Go to any LinkedIn Page.
2. Tap the More icon and select Create a LinkedIn Page.
3. Choose Company or Educational institution.
4. Enter the company name, LinkedIn public URL, website, industry, company size and company type. A tagline is optional.
5. Tap the verification box, then tap Create.

Showcase Pages are not offered in the app, so create those on desktop.

What to fill in on your LinkedIn Page

LinkedIn's Complete your LinkedIn Page article lists the sections it recommends filling in: industry, company size, overview, description, logo, commitments, website URL, location, a custom call-to-action and work email verification. To change any of these later, open your Page super admin view and click Edit page in the left menu, per LinkedIn's editing guide.

Logo and cover image sizes

From LinkedIn's Page image specifications:

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LinkedIn notes that logos appear on both light and dark backgrounds, and that transparent logos display on white, so test both. Cover images may be trimmed on some screens, so keep key details centered and away from the edges, especially the lower-right corner. Our LinkedIn banner size guide explains why a 4:1 profile banner does not fit the roughly 6:1 Page cover.

Practical tips for the text

• Write the description for a buyer or candidate who has never heard of you: what you do, for whom, and where.
• Ask employees to select the Page as their employer in the Experience section of their profiles. LinkedIn's best practices say it can take 14 to 30 days before they show as associated employees.
• Put a real website URL in, not a link shortener.
• Keep the tagline specific. "Payroll software for restaurants in Texas" tells people more than "Innovating the future of work."

How to add admins and choose roles

LinkedIn's admin roles article describes three Page admin roles:

On a narrow screen, scroll sideways to read every column.

There are also paid media roles (Sponsored Content poster, Lead Gen Forms manager and Landing Pages manager) for advertising work in Campaign Manager.

To add an admin, per LinkedIn's Add admins article:

1. Open your Page super admin view.
2. Click Settings in the left menu, then Manage admins.
3. Choose the Page admins or Paid media admins tab and click Add admin.
4. Search for the member, select them, choose a role and click Save.

The person must be a 1st, 2nd or 3rd-degree connection and must follow the Page. Each person can hold only one Page admin role. LinkedIn's best practices recommend adding more than one super admin, in case someone loses access or leaves the company.

If a Page already exists and nobody on your team can add you, use More then Request admin access on the Page. LinkedIn's request article says to list the organization as your current position, verify your work email and follow the Page first.

How to manage your LinkedIn company Page day to day

You reach the admin view of every Page you manage from the My pages pane on your LinkedIn homepage, according to the Pages FAQ.

Posting as your Page

Super admins and content admins can post as the Page. From the Page admin view, click Start a post, write your update and publish, as described in LinkedIn's targeted posts article. You can also post from your own homepage: LinkedIn's posting help says that in the mobile app you tap Post, then tap your name and choose whether to post as your profile or the Page.

To react or comment as the Page, open the dropdown beside your profile picture in the lower-left corner of a post and choose the Page. This works only on public posts, per LinkedIn's reacting as a Page article.

If you want a starting draft for a Page update, the free LinkedIn post generator gives you something to edit. Pages can also publish newsletters; see how to create a LinkedIn newsletter.

Inviting people to follow your Page

From LinkedIn's invite article:

1. Go to your Page super or content admin view.
2. Click Invite to follow in the left menu.
3. Search by name, use filters or tick connections from the list.
4. Click Invite.

Limits worth knowing, from LinkedIn's invitations article:

• Pages you manage get monthly invitation credits shared across all admins. LinkedIn does not publish one fixed number for admins and says the credit amounts are changing gradually.
• Credits renew on the first day of each month, and a credit comes back when an invitation is accepted.
• Super and content admins can invite 1st-degree connections once the Page's Overview, Industry and Company size are filled in. The feature is not available to Pages with more than 100,000 followers.
• Employees who are not admins can invite up to 30 connections a month to their employer's Page. Anyone can invite up to 50 a month to other Pages, which LinkedIn's non-admin invite article limits to Pages with fewer than 5,000 followers.

Treat invites as a nudge for people who already know you, not a growth plan. For broader ideas, see how to increase LinkedIn followers.

LinkedIn Premium Company Page

Premium Company Page is an optional paid subscription. LinkedIn's purchase article describes it as a subscription to help your Page stand out, with features available only to premium subscribers. What it documents:

• You must be a super admin to subscribe.
• On desktop, open the Page from the My pages pane, then click Try Premium Company Page in the left menu.
• LinkedIn is rolling it out gradually, so you may not see the option yet.
• A super admin can buy it together with an individual Premium subscription and get a 20% discount on that purchase.

On invitations specifically, LinkedIn's invitations article says Premium Company Pages can also invite followers of similar Pages (still rolling out) and automatically invite people who engaged with the Page's posts in the past 30 days.

LinkedIn's help does not list a price, so check the amount shown in your own account before you subscribe.

Deactivating or merging a LinkedIn Page

Deactivate

You cannot fully delete a Page. A super admin can deactivate it on desktop: open the super admin view, click Settings, select Deactivate page, tick the confirmation box and click Deactivate (LinkedIn Help).

LinkedIn's before and after deactivation article lists conditions, including:

• Fewer than 100 associated members.
• No active Showcase Pages, no Career Page and no affiliated Pages.
• No active or paused ad campaigns.
• The company has not been acquired.

If your organization has closed or rebranded, LinkedIn suggests keeping the Page active so current and former employees keep the link on their work experience.

Merge duplicate Pages

Merges are not self-serve. You contact LinkedIn support, and you must be a super admin of each Page. The Pages must be duplicate, regional or divisional Pages for the same company with matching names (LinkedIn Help). Followers carry over, but posts, analytics and integrations on the merged Page do not, and a merge cannot be reversed. Admins of the merged Page also do not automatically become admins of the kept one.

Why founder posts often complement a company Page

This part is opinion, not LinkedIn guidance. A Page is the right home for the company's name, jobs, logo and official updates. But a founder or team member can explain the thinking behind the work in a way a logo cannot. A practical setup is to keep the Page complete and accurate, post company news there, and have the founder explain why the company makes the choices it does from a personal profile, with the Page listed as their employer so readers can find it.

If writing those personal posts is the bottleneck, WriteHero drafts LinkedIn posts in your own voice, built from your past posts, so you edit rather than start from a blank box. For planning what to post in the first place, see our LinkedIn content strategy guide, and for the profile side, how to optimize your LinkedIn profile.